Be Part of the Cultural Shift Toward Responsible Decisions After Drinking

Every day, retailers serve the people who make up their community—friends, neighbors, families, and loyal customers who trust the businesses they visit. For stores that sell alcohol or serve customers who enjoy it, there is a unique opportunity to help those customers make safer decisions after drinking.

By offering the Sober Self-Test, your store becomes part of a growing cultural shift: moving from guessing about sobriety to knowing before driving.

Placing Sober Self-Test at your counter or on your shelves sends a powerful message to your community:

You care about your customers and their safety.

A Small Product with a Powerful Impact

For customers who enjoy alcohol, the decision of whether they are safe to drive happens millions of times every day. Most people rely on how they feel—but alcohol can impair judgment itself.

The Sober Self-Test gives people a quick and reliable way to confirm whether alcohol is present in their system before they get behind the wheel. By making this simple tool available at the point of purchase, your store helps empower customers to make responsible choices when it matters most. Sometimes the difference between a safe ride home and a life-changing mistake is simply having the chance to know for sure.

Show Your Commitment to Your Community

Retailers have always played an important role in their communities. Offering the Sober Self-Test is more than adding a new product—it is a statement that your store supports responsible behavior and cares about the well-being of the people who walk through your doors every day.

When customers see the Sober Self-Test in your store, they recognize that your business stands for something meaningful:

Helping people make better decisions after drinking.

The Sober Self-Test is ideal for a wide range of retail environments, including:

Anywhere customers may purchase alcohol—or be preparing for social events—Sober Self-Test provides a valuable solution.

Thousands of retailers across North America are already offering the Sober Self-Test to their customers. By carrying this product, your store becomes part of a movement helping people replace uncertainty with knowledge and responsibility.

Your customers trust your store every day. Offering the Sober Self-Test shows them that their safety matters just as much as their business.

Because responsible communities are built when businesses and individuals work together to support better decisions.