Through our work with hospitality partners across the country, we’ve heard the same concern time and again: How can venues responsibly assist guests who may be intoxicated without creating confrontation or uncertainty? As part of the growing cultural shift toward responsible decision-making after drinking, the Sober Self-Test provides a simple, respectful solution that empowers guests to know for sure before deciding to drive.
Hospitality
The Know For Sure Hospitality Initiative
Helping Guests Make Responsible Decisions After Drinking Bars, restaurants, entertainment venues, and event hosts work hard to create memorable experiences for their guests. But at the end of the night, hospitality professionals are often faced with a difficult challenge—helping guests who may have had too much to drink make safe decisions about getting home.
Introducing the Know For Sure™ Hospitality Program
The Know For Sure™ Hospitality Initiative is designed to support bars, restaurants, event venues, and entertainment facilities by providing guests with a simple way to check for alcohol presence before leaving.
Rather than relying on perception or judgment, guests can discreetly use the Sober Self-Test to confirm whether alcohol is still present in their system. This allows individuals to make informed decisions about driving, calling a rideshare, or arranging alternate transportation. The program helps shift the conversation from confrontation to responsibility and awareness.
A Simple Protocol for Responsible Service
Working in cooperation with hospitality professionals, event organizers, and industry experts, we developed a straightforward approach for introducing the Sober Self-Test in hospitality settings.When a guest may be approaching the end of the evening and preparing to leave, staff can simply offer the opportunity to: “Know for sure before you go.”
Providing access to the Sober Self-Test allows guests to take a moment to confirm whether alcohol is still present—encouraging safer choices without creating tension or judgment.
Designed for Real-World Hospitality Environments
The Know For Sure™ Initiative is ideal for locations and events where alcohol is served, including:
By making Sober Self-Tests available in real time, venues help guests move from guessing to knowing, supporting safer outcomes for everyone.
- Bars and restaurants
- Sporting arenas and entertainment venues
- Weddings and private events
- Corporate gatherings
- Festivals and concerts
- Graduation celebrations and family events
- Resorts and hospitality destinations
By making Sober Self-Tests available in real time, venues help guests move from guessing to knowing, supporting safer outcomes for everyone.
A Partnership with the Hospitality Industry
The Know For Sure™ Hospitality Initiative also includes co-branding opportunities that allow participating venues to demonstrate their commitment to responsible service and guest safety—at no additional cost.Participating partners receive program materials designed to help communicate a simple message to guests: Responsible nights out end with responsible decisions.
Creating a New Culture of Responsibility
The goal of the Know For Sure™ initiative is not to restrict enjoyment, but to support a growing culture where people can enjoy social occasions while still making responsible choices at the end of the evening. Because when people have a simple way to check for alcohol presence, they can replace uncertainty with confidence—and choose the safest way home.
Don’t guess.
Know for sure.
For more info on becoming a participating venue for CLICK HERE
